{
  "id": "workflow:ad-campaign-launch",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-expanded-3.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Ad Campaign Launch",
    "workflowKind": "operational",
    "triggerType": "event-driven",
    "typicalCadence": "per-campaign",
    "complexity": "cross-team",
    "description": "Launching advertising campaigns across channels — creative asset\nproduction, targeting configuration, budget allocation, A/B test setup,\ntracking pixel implementation, and go-live verification. Includes\nday-one monitoring and rapid optimization.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:ad-campaign-launch",
      "to": "role:marketing-strategist",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-campaign-launch",
      "to": "role:creative-director",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-campaign-launch",
      "to": "role:marketing-manager",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:ad-campaign-launch",
      "to": "skill-area:content-marketing",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:ad-campaign-launch",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-campaign-launch",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-campaign-launch",
      "to": "responsibility:brand-consistency",
      "kind": "triggers_responsibility",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}