{
  "id": "workflow:account-based-marketing-cycle",
  "_kind": "Workflow",
  "_file": "workflows/workflows/workflows-marketing-funnel.yaml",
  "_cluster": "workflows",
  "attributes": {
    "displayName": "Account-Based Marketing Cycle",
    "workflowKind": "operational",
    "triggerType": "scheduled",
    "typicalCadence": "monthly",
    "complexity": "cross-team",
    "description": "Orchestrates account-based marketing programs targeting high-value accounts —\nselecting target accounts based on ICP fit scores and intent signals,\npersonalizing content and messaging by account and buying committee role,\ncoordinating multi-touch orchestration across ads, email, direct mail, and\nsales outreach, measuring account engagement scores and buying stage\nprogression, and aligning marketing and sales on account prioritization and\ncoverage strategy. Produces account tier lists, engagement heatmaps, and\npipeline influence reports by account. Excludes broad demand generation and\ninbound marketing.\n"
  },
  "outgoingEdges": [
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "role:planner",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "role:business-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "role:data-analyst",
      "kind": "involves_role",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "skill-area:marketing-automation",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "skill-area:market-research",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "domain:marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "domain:digital-marketing",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "responsibility:data-quality-monitoring",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "responsibility:review-architecture-changes",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "org-unit:marketing-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    },
    {
      "from": "workflow:account-based-marketing-cycle",
      "to": "org-unit:analytics-team",
      "kind": "performed_by_org_unit",
      "attributes": {}
    }
  ],
  "incomingEdges": []
}