{
  "id": "tool:hubspot",
  "_kind": "Tool",
  "_file": "domain/tools/tools-saas-support.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "HubSpot",
    "homepageUrl": "https://www.hubspot.com",
    "kind": "other",
    "description": "CRM platform with integrated marketing, sales, and service hubs.\nManages contacts, deals, pipelines, email sequences, and customer\nsupport tickets across the full customer lifecycle.\n"
  },
  "outgoingEdges": [
    {
      "from": "tool:hubspot",
      "to": "role:marketing-manager",
      "kind": "supports_work",
      "attributes": {
        "confidence": "high",
        "evidence": "Ora surfaced HubSpot for marketing automation and campaign analytics workflows."
      }
    },
    {
      "from": "tool:hubspot",
      "to": "role:account-executive",
      "kind": "supports_work",
      "attributes": {
        "confidence": "medium",
        "evidence": "CRM contact and deal state supports revenue operations workflows."
      }
    },
    {
      "from": "tool:hubspot",
      "to": "skill-area:customer-support",
      "kind": "tool_used_by",
      "attributes": {}
    },
    {
      "from": "tool:hubspot",
      "to": "skill-area:sales-operations",
      "kind": "tool_used_by",
      "attributes": {}
    },
    {
      "from": "tool:hubspot",
      "to": "skill-area:customer-support",
      "kind": "used_for"
    },
    {
      "from": "tool:hubspot",
      "to": "tool:salesforce",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "CRM platforms"
      }
    },
    {
      "from": "tool:hubspot",
      "to": "tool:zendesk",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "CRM and support platforms"
      }
    },
    {
      "from": "tool:hubspot",
      "to": "tool:freshdesk",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "CRM and support platforms"
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "agent-readiness-score:ora.hubspot-com",
      "to": "tool:hubspot",
      "kind": "scores_agent_readiness_of",
      "attributes": {
        "observedVia": "ora-discover-api"
      }
    },
    {
      "from": "tool:zendesk",
      "to": "tool:hubspot",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "CRM and support platforms"
      }
    },
    {
      "from": "tool:freshdesk",
      "to": "tool:hubspot",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "CRM and support platforms"
      }
    },
    {
      "from": "tool:salesforce",
      "to": "tool:hubspot",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "CRM platforms"
      }
    },
    {
      "from": "tool-server:mcp-hubspot",
      "to": "tool:hubspot",
      "kind": "integrates_with",
      "attributes": {}
    }
  ]
}