{
  "id": "tool:google-analytics",
  "_kind": "Tool",
  "_file": "domain/tools/tools-saas-analytics.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Google Analytics",
    "homepageUrl": "https://analytics.google.com",
    "kind": "other",
    "description": "Google's web and app analytics service for tracking traffic, user\nbehavior, and conversions. GA4 uses an event-based model with\nBigQuery integration for raw data export and custom reporting.\n"
  },
  "outgoingEdges": [
    {
      "from": "tool:google-analytics",
      "to": "skill-area:product-analytics",
      "kind": "tool_used_by",
      "attributes": {}
    },
    {
      "from": "tool:google-analytics",
      "to": "skill-area:data-collection",
      "kind": "used_for"
    },
    {
      "from": "tool:google-analytics",
      "to": "skill-area:frontend-performance",
      "kind": "used_for"
    },
    {
      "from": "tool:google-analytics",
      "to": "tool:hotjar",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "Web analytics — Google Analytics tracks quantitative metrics; Hotjar provides qualitative insights"
      }
    },
    {
      "from": "tool:google-analytics",
      "to": "tool:fullstory",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "Web analytics — Google Analytics tracks traffic; FullStory provides session replay"
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "specialization:ad-serving",
      "to": "tool:google-analytics",
      "kind": "uses_tool"
    },
    {
      "from": "tool:hotjar",
      "to": "tool:google-analytics",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "Web analytics — Hotjar provides qualitative insights; Google Analytics tracks quantitative metrics"
      }
    },
    {
      "from": "tool:fullstory",
      "to": "tool:google-analytics",
      "kind": "alternative_to",
      "attributes": {
        "comparison": "Web analytics — FullStory provides session replay; Google Analytics tracks traffic"
      }
    }
  ]
}