{
  "id": "specialization:digital-marketing-strategy",
  "_kind": "Specialization",
  "_file": "domain/specializations/specializations-business.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Digital Marketing Strategy",
    "parentDomainId": "domain:digital-marketing",
    "description": "End-to-end digital channel strategy spanning SEO, SEM, paid social, email\nautomation, and conversion-rate optimization. Covers attribution modeling,\naudience segmentation, content marketing funnels, and performance measurement\nvia GA4, Google Ads, and Meta Ads platforms. Integrates first-party data\nstrategy, privacy-compliant tracking, and AI-assisted personalization to drive\nmeasurable pipeline and revenue outcomes across B2B and B2C contexts.\n"
  },
  "outgoingEdges": [
    {
      "from": "specialization:digital-marketing-strategy",
      "to": "domain:digital-marketing",
      "kind": "specializes"
    }
  ],
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    {
      "from": "domain:marketing",
      "to": "specialization:digital-marketing-strategy",
      "kind": "contains"
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    {
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      "to": "specialization:digital-marketing-strategy",
      "kind": "contains"
    },
    {
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      "to": "specialization:digital-marketing-strategy",
      "kind": "contains"
    },
    {
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      "kind": "contains"
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      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
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    {
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      "kind": "applies_to",
      "attributes": {
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      }
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    {
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      "to": "specialization:digital-marketing-strategy",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    },
    {
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      "attributes": {
        "weight": 1
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    },
    {
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      "attributes": {
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      }
    },
    {
      "from": "lib-agent:digital-marketing--cro-expert",
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      "kind": "lib_belongs_to_specialization",
      "attributes": {
        "weight": 1
      }
    },
    {
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    },
    {
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      "attributes": {
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    },
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    {
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}