{
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  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-marketing-content.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "SEO and SEM",
    "description": "Driving qualified traffic from search engines through organic optimization and\npaid search management — keyword research, on-page and technical SEO, link\nacquisition strategy, Google Ads and Microsoft Ads campaign architecture, Quality\nScore improvement, and bid management. Combines content strategy with technical\nexecution and performance analytics to maximize visibility and return from\nsearch across the full funnel.\n",
    "domains": [
      "domain:digital-marketing",
      "domain:marketing"
    ],
    "expertiseLevels": [
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      "expert"
    ]
  },
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    {
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      "kind": "applies_to",
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      }
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}