II.
SkillArea JSON
Structured · liveskill-area:digital-marketing-analytics
Digital Marketing Analytics json
Inspect the normalized record payload exactly as the atlas UI reads it.
{
"id": "skill-area:digital-marketing-analytics",
"_kind": "SkillArea",
"_file": "domain/skill-areas/skill-areas-marketing-content.yaml",
"_cluster": "domain",
"attributes": {
"displayName": "Digital Marketing Analytics",
"description": "Measuring and optimizing digital marketing performance through attribution\nmodeling, multi-touch analysis, conversion rate optimization, and marketing\nmix modeling. Covers pixel implementation, UTM discipline, GA4 and CDPconfiguration,\nand the statistical methods needed to separate signal from noise in campaign data.\nProvides the analytical foundation for channel investment decisions and\ncontinuous performance improvement.\n",
"domains": [
"domain:digital-marketing",
"domain:business-intelligence"
],
"expertiseLevels": [
"intermediate",
"expert"
]
},
"outgoingEdges": [
{
"from": "skill-area:digital-marketing-analytics",
"to": "domain:digital-marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:digital-marketing-analytics",
"to": "specialization:digital-marketing-strategy",
"kind": "applies_to",
"attributes": {
"confidence": "secondary"
}
},
{
"from": "skill-area:digital-marketing-analytics",
"to": "domain:business-intelligence",
"kind": "applies_to",
"attributes": {
"confidence": "secondary"
}
},
{
"from": "skill-area:digital-marketing-analytics",
"to": "skill-area:seo-sem",
"kind": "prerequisite_for_learning",
"attributes": {
"strength": "recommended"
}
}
],
"incomingEdges": [
{
"from": "skill-area:revenue-attribution",
"to": "skill-area:digital-marketing-analytics",
"kind": "prerequisite_for_learning",
"attributes": {
"strength": "helpful"
}
},
{
"from": "lib-agent:digital-marketing--competitive-intelligence-analyst",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--content-marketing-strategist",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--cro-expert",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--email-marketing-expert",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--influencer-marketing-expert",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--marketing-analytics-expert",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--marketing-automation-architect",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--performance-marketing-lead",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--ppc-strategist",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--seo-expert",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--social-media-strategist",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:digital-marketing--social-paid-expert",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:entrepreneurship--growth-hacker",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 0.7
}
},
{
"from": "lib-agent:public-relations--pr-measurement-analyst",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-agent:public-relations--reputation-management-expert",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 0.7
}
},
{
"from": "lib-agent:arts-culture--marketing-communications-agent",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 0.7
}
},
{
"from": "lib-process:digital-marketing--ab-testing-experimentation",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--attribution-measurement",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--blog-content-production",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--competitive-intelligence",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--content-marketing-strategy",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--digital-analytics-implementation",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--email-marketing-campaign",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--influencer-campaign",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--influencer-relationship",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--keyword-seo-strategy",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--landing-page-optimization",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--lead-scoring",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--link-building",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--marketing-automation-workflow",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--marketing-performance-dashboard",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--meta-ads-campaign",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--ppc-campaign-setup",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--programmatic-display",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--social-content-calendar",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-process:digital-marketing--social-listening",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
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"kind": "lib_requires_skill_area",
"attributes": {
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}
},
{
"from": "lib-process:digital-marketing--technical-seo-audit",
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"attributes": {
"weight": 1
}
},
{
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"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:digital-marketing--bi-reporting",
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"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:digital-marketing--crm-integration",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:digital-marketing--link-building-outreach",
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"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
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"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
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"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 0.7
}
},
{
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"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:public-relations--reputation-intelligence",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 0.7
}
},
{
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"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
"weight": 1
}
},
{
"from": "lib-skill:arts-culture--audience-analytics",
"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
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}
},
{
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"to": "skill-area:digital-marketing-analytics",
"kind": "lib_requires_skill_area",
"attributes": {
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}
}
]
}