{
  "id": "skill-area:conversion-optimization",
  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-expanded.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Conversion Optimization",
    "description": "Systematic improvement of conversion funnels — landing page\noptimization, checkout flow design, form UX, pricing page\nexperiments, and multi-variate testing at scale.\n",
    "expertiseLevels": [
      "intermediate",
      "expert"
    ]
  },
  "outgoingEdges": [
    {
      "from": "skill-area:conversion-optimization",
      "to": "domain:digital-marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    },
    {
      "from": "skill-area:conversion-optimization",
      "to": "specialization:product-management",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    },
    {
      "from": "skill-area:conversion-optimization",
      "to": "skill-area:a-b-testing",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "recommended"
      }
    },
    {
      "from": "skill-area:conversion-optimization",
      "to": "skill-area:growth-engineering",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "helpful"
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "skill-area:funnel-optimization",
      "to": "skill-area:conversion-optimization",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "recommended"
      }
    },
    {
      "from": "skill-area:growth-engineering",
      "to": "skill-area:conversion-optimization",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "recommended"
      }
    },
    {
      "from": "role:conversion-rate-optimizer",
      "to": "skill-area:conversion-optimization",
      "kind": "requires_expertise",
      "attributes": {}
    }
  ]
}