{
  "id": "skill-area:brand-strategy",
  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-marketing-sales.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Brand Strategy",
    "description": "Brand positioning, messaging architecture, visual identity systems,\nand brand measurement.\n",
    "domains": [],
    "expertiseLevels": [
      "novice",
      "intermediate",
      "expert"
    ]
  },
  "outgoingEdges": [
    {
      "from": "skill-area:brand-strategy",
      "to": "domain:marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    }
  ],
  "incomingEdges": [
    {
      "from": "skill-area:content-strategy",
      "to": "skill-area:brand-strategy",
      "kind": "prerequisite_for_learning",
      "attributes": {
        "strength": "recommended"
      }
    },
    {
      "from": "lib-agent:marketing--ab-testing-specialist",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--brand-strategist",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--campaign-strategist",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--competitive-intelligence-analyst",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--consumer-insights-specialist",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--content-marketing-strategist",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--creative-director",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--digital-marketing-manager",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--email-marketing-specialist",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--market-research-director",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--marketing-analytics-director",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--marketing-ops-manager",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--media-planning-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--seo-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:marketing--social-media-strategist",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:public-relations--corporate-communications-strategist",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:public-relations--crisis-communications-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:public-relations--csr-esg-communications-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:public-relations--executive-visibility-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-agent:public-relations--government-affairs-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-agent:public-relations--investor-communications-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-agent:public-relations--reputation-management-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-agent:public-relations--stakeholder-engagement-expert",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-agent:arts-culture--album-curator-agent",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:marketing--ab-testing-program",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--attribution-modeling-setup",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--brand-architecture-design",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--brand-guidelines-creation",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--brand-health-assessment",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--campaign-creative-development",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--campaign-performance-analysis",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--competitive-analysis-research",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--content-performance-optimization",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--content-production-workflow",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--content-strategy-development",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--customer-journey-analytics",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--customer-persona-development",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--customer-segmentation-analysis",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--editorial-calendar-management",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--email-marketing-automation",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--integrated-campaign-planning",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--marketing-dashboard-development",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--marketing-roi-analysis",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--paid-social-advertising",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--sem-campaign-management",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--seo-strategy-implementation",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--social-media-strategy-execution",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--voice-of-customer-program",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:public-relations--annual-report-production",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--change-management-communications",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--community-relations-program",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--corporate-messaging-architecture",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--crisis-communications-plan",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--crisis-response-execution",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--crisis-simulation-training",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--csr-communications",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--employee-advocacy-program",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--executive-visibility-program",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--government-affairs-communications",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--internal-communications-strategy",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--investor-communications-support",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--media-coverage-analysis",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--media-interview-preparation",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--media-pitching-campaigns",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--media-relations-strategy",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--post-crisis-analysis",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--pr-measurement-framework",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--press-release-development",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--reputation-monitoring",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--reputation-recovery-strategy",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--reputation-risk-identification",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--stakeholder-mapping",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:public-relations--town-hall-event-planning",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-skill:marketing--bi-dashboards",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--brand-asset-management",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--brand-tracking",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--competitive-intelligence",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--content-management",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--content-optimization",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--creative-testing",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--crm-integration",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--customer-data-platform",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--email-marketing",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--journey-mapping",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--market-research-platform",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--marketing-analytics",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--marketing-automation",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--marketing-project-management",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--paid-media-platforms",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--seo-tools",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--social-listening",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--social-media-management",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:public-relations--crisis-management-platform",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:public-relations--government-affairs-intel",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-skill:public-relations--investor-relations-platform",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-skill:public-relations--media-training-simulation",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-skill:public-relations--reputation-intelligence",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:arts-culture--album-conceptualization",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-skill:arts-culture--style-specification",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "responsibility:brand-consistency",
      "to": "skill-area:brand-strategy",
      "kind": "requires_expertise",
      "attributes": {}
    },
    {
      "from": "workflow:brand-safety-review",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:video-content-production-cycle",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-production-cycle",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-organic-management",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:thought-leadership-publication",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:user-generated-content-program",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    },
    {
      "from": "workflow:partner-co-marketing-campaign",
      "to": "skill-area:brand-strategy",
      "kind": "requires_skill_area",
      "attributes": {}
    }
  ]
}