{
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  "_file": "domain/skill-areas/skill-areas-marketing-content.yaml",
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    "displayName": "Brand Positioning",
    "description": "Establishing and maintaining a distinctive, credible position in the market\nthrough brand identity systems, messaging frameworks, and brand architecture\ndecisions. Covers category design, positioning statement development, narrative\ntesting, and the mechanisms for ensuring consistent expression across channels\nand teams. Differentiates from brand strategy by focusing on the execution layer:\nhow positioning translates into words, visuals, and interactions.\n",
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