{
  "id": "skill-area:audience-segmentation",
  "_kind": "SkillArea",
  "_file": "domain/skill-areas/skill-areas-expanded-3.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Audience Segmentation",
    "description": "Dividing customer populations into actionable segments — demographic,\nbehavioral, psychographic, and predictive clustering, RFM analysis,\nlookalike modeling, and segment-specific messaging strategies.\n",
    "expertiseLevels": [
      "practitioner",
      "expert"
    ]
  },
  "outgoingEdges": [
    {
      "from": "skill-area:audience-segmentation",
      "to": "domain:marketing",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    },
    {
      "from": "skill-area:audience-segmentation",
      "to": "domain:advertising",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    }
  ],
  "incomingEdges": []
}