II.
SkillArea JSON
Structured · liveskill-area:SEM-campaign-management
SEM Campaign Management json
Inspect the normalized record payload exactly as the atlas UI reads it.
{
"id": "skill-area:SEM-campaign-management",
"_kind": "SkillArea",
"_file": "domain/skill-areas/skill-areas-expanded-3.yaml",
"_cluster": "domain",
"attributes": {
"displayName": "SEM Campaign Management",
"description": "Managing paid search campaigns across Google Ads, Microsoft Ads, and\nother platforms — keyword strategy, bid optimization, ad copy testing,\nquality score management, and ROAS-driven budget allocation.\n",
"expertiseLevels": [
"practitioner",
"expert"
]
},
"outgoingEdges": [
{
"from": "skill-area:SEM-campaign-management",
"to": "domain:digital-marketing",
"kind": "applies_to",
"attributes": {
"confidence": "primary"
}
},
{
"from": "skill-area:SEM-campaign-management",
"to": "domain:advertising",
"kind": "applies_to",
"attributes": {
"confidence": "secondary"
}
}
],
"incomingEdges": []
}