{
  "id": "role:brand-manager",
  "_kind": "Role",
  "_file": "domain/roles/roles-creative.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Brand Manager",
    "isAgentic": false,
    "automatability": 0.3,
    "description": "Owns the consistency and evolution of the brand identity across all customer\nand stakeholder touchpoints, from visual assets and tone of voice to\nsponsorships and partnerships. Monitors brand health metrics and competitive\npositioning, and manages brand guidelines that enable cross-functional teams\nto work autonomously without diluting the brand. Collaborates with marketing,\ndesign, and communications to ensure every expression reinforces brand equity.\n",
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