{
  "id": "responsibility:customer-journey-mapping",
  "_kind": "Responsibility",
  "_file": "domain/roles/responsibilities-extended.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Customer Journey Mapping",
    "description": "Documenting and analyzing the end-to-end experience customers have across all\ntouchpoints and channels, from initial awareness through purchase, onboarding,\nand retention. Identifying friction points, emotional highs and lows, and\nimprovement opportunities that inform product, marketing, and service design.\n",
    "cadence": "quarterly"
  },
  "outgoingEdges": [],
  "incomingEdges": [
    {
      "from": "role:content-strategist",
      "to": "responsibility:customer-journey-mapping",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:ux-writer",
      "to": "responsibility:customer-journey-mapping",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:information-architect",
      "to": "responsibility:customer-journey-mapping",
      "kind": "holds_responsibility"
    },
    {
      "from": "workflow:customer-journey-optimization",
      "to": "responsibility:customer-journey-mapping",
      "kind": "triggers_responsibility"
    },
    {
      "from": "workflow:user-feedback-loop",
      "to": "responsibility:customer-journey-mapping",
      "kind": "triggers_responsibility"
    },
    {
      "from": "role:customer-experience-manager",
      "to": "responsibility:customer-journey-mapping",
      "kind": "holds_responsibility"
    }
  ]
}