{
  "id": "responsibility:brand-management",
  "_kind": "Responsibility",
  "_file": "domain/roles/responsibilities-extended.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Brand Management",
    "description": "Stearding the brand identity, voice, and positioning across all customer and\nstakeholder touchpoints to build and protect brand equity over time. Maintaining\nbrand guidelines, reviewing creative output for consistency, and tracking brand\nhealth metrics such as awareness, sentiment, and share of voice.\n",
    "cadence": "continuous"
  },
  "outgoingEdges": [],
  "incomingEdges": [
    {
      "from": "role:marketing-strategist",
      "to": "responsibility:brand-management",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:content-strategist",
      "to": "responsibility:brand-management",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:creative-director",
      "to": "responsibility:brand-management",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:brand-manager",
      "to": "responsibility:brand-management",
      "kind": "holds_responsibility"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "responsibility:brand-management",
      "kind": "triggers_responsibility"
    },
    {
      "from": "role:brand-designer",
      "to": "responsibility:brand-management",
      "kind": "holds_responsibility"
    }
  ]
}