{
  "id": "responsibility:brand-consistency",
  "_kind": "Responsibility",
  "_file": "role/responsibilities/responsibilities-expanded-2.yaml",
  "_cluster": "role",
  "attributes": {
    "displayName": "Brand consistency",
    "cadence": "continuous",
    "description": "Maintain visual and verbal brand coherence across all touchpoints —\nenforce brand guidelines, review creative assets, and ensure consistent\ntone, color, and typography usage.\n"
  },
  "outgoingEdges": [
    {
      "from": "responsibility:brand-consistency",
      "to": "role:brand-designer",
      "kind": "held_by",
      "attributes": {}
    },
    {
      "from": "responsibility:brand-consistency",
      "to": "role:brand-manager",
      "kind": "held_by",
      "attributes": {}
    },
    {
      "from": "responsibility:brand-consistency",
      "to": "role:content-designer",
      "kind": "held_by",
      "attributes": {}
    },
    {
      "from": "responsibility:brand-consistency",
      "to": "skill-area:visual-design",
      "kind": "requires_expertise",
      "attributes": {}
    },
    {
      "from": "responsibility:brand-consistency",
      "to": "skill-area:brand-strategy",
      "kind": "requires_expertise",
      "attributes": {}
    }
  ],
  "incomingEdges": [
    {
      "from": "role:content-designer",
      "to": "responsibility:brand-consistency",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:motion-designer",
      "to": "responsibility:brand-consistency",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:brand-designer",
      "to": "responsibility:brand-consistency",
      "kind": "holds_responsibility"
    },
    {
      "from": "role:video-editor",
      "to": "responsibility:brand-consistency",
      "kind": "holds_responsibility"
    },
    {
      "from": "workflow:brand-safety-review",
      "to": "responsibility:brand-consistency",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:influencer-vetting",
      "to": "responsibility:brand-consistency",
      "kind": "triggers_responsibility",
      "attributes": {}
    },
    {
      "from": "workflow:ad-campaign-launch",
      "to": "responsibility:brand-consistency",
      "kind": "triggers_responsibility",
      "attributes": {}
    }
  ]
}