{
  "id": "lib-skill:marketing--media-mix-modeling",
  "_kind": "LibrarySkill",
  "_file": "generated-library/skills.yaml",
  "_cluster": "generated-library",
  "attributes": {
    "displayName": "media-mix-modeling",
    "description": "Advanced econometric modeling for marketing effectiveness and budget optimization",
    "libraryPath": "library/specializations/domains/business/marketing/skills/media-mix-modeling/SKILL.md",
    "specialization": "marketing",
    "contentSummary": "# Media Mix Modeling Skill\n\n## Overview\n\nThe Media Mix Modeling Skill provides advanced econometric modeling capabilities for measuring marketing effectiveness and optimizing budget allocation. This skill enables marketing mix model development, channel contribution analysis, saturation curve mo"
  },
  "outgoingEdges": [
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "skill-area:brand-positioning",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "skill-area:content-marketing",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "domain:marketing",
      "kind": "lib_applies_to_domain",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "role:marketing-manager",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "role:marketing-strategist",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "role:brand-manager",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "workflow:brand-campaign-launch",
      "kind": "lib_implements_workflow",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-skill:marketing--media-mix-modeling",
      "to": "specialization:marketing",
      "kind": "lib_belongs_to_specialization",
      "attributes": {
        "weight": 0.9
      }
    }
  ],
  "incomingEdges": []
}