{
  "id": "lib-process:marketing--brand-positioning-development",
  "_kind": "LibraryProcess",
  "_file": "generated-library/processes.yaml",
  "_cluster": "generated-library",
  "attributes": {
    "displayName": "brand-positioning-development",
    "description": "Define brand's unique market position using target audience, frame of reference, points of differentiation, and reasons to believe. Create positioning statement and validate with target customers.",
    "libraryPath": "library/specializations/domains/business/marketing/brand-positioning-development.js",
    "specialization": "marketing",
    "usesAgents": [
      "market-analyst",
      "audience-strategist",
      "positioning-strategist",
      "differentiation-analyst",
      "brand-credibility-specialist",
      "positioning-writer",
      "research-planner",
      "positioning-validator"
    ]
  },
  "outgoingEdges": [
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "skill-area:brand-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "skill-area:brand-positioning",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "skill-area:content-marketing",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "domain:marketing",
      "kind": "lib_applies_to_domain",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "role:marketing-manager",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "role:marketing-strategist",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "role:brand-manager",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "workflow:brand-campaign-launch",
      "kind": "lib_implements_workflow",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "specialization:marketing",
      "kind": "lib_belongs_to_specialization",
      "attributes": {
        "weight": 0.9
      }
    },
    {
      "from": "lib-process:marketing--brand-positioning-development",
      "to": "lib-agent:entrepreneurship--market-analyst",
      "kind": "uses_agent",
      "attributes": {
        "weight": 0.8
      }
    }
  ],
  "incomingEdges": []
}