{
  "id": "lib-process:human-resources--employer-branding-strategy",
  "_kind": "LibraryProcess",
  "_file": "generated-library/processes.yaml",
  "_cluster": "generated-library",
  "attributes": {
    "displayName": "employer-branding-strategy",
    "description": "Employer Branding Strategy Process - Development of employee value proposition (EVP), employer brand messaging,\ncareers site optimization, and social media talent attraction campaigns.",
    "libraryPath": "library/specializations/domains/business/human-resources/employer-branding-strategy.js",
    "specialization": "human-resources",
    "references": [
      "- LinkedIn Employer Branding: https://business.linkedin.com/talent-solutions/resources/talent-acquisition/employer-branding\n- Glassdoor Employer Branding: https://www.glassdoor.com/employers/blog/employer-branding/\n- Universum Employer Branding: https://universumglobal.com/employer-branding/"
    ],
    "example": "const result = await orchestrate('specializations/domains/business/human-resources/employer-branding-strategy', {\n  companyName: 'TechCorp',\n  industry: 'Technology',\n  targetRoles: ['Software Engineer', 'Product Manager', 'Data Scientist'],\n  currentBrandPerception: { glassdoorRating: 4.2, linkedinFollowers: 50000 }\n});",
    "usesAgents": [
      "general-purpose"
    ]
  },
  "outgoingEdges": [
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "skill-area:talent-acquisition-strategy",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "skill-area:performance-management",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "skill-area:organizational-design",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "skill-area:learning-development",
      "kind": "lib_requires_skill_area",
      "attributes": {
        "weight": 0.5
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "domain:human-resources",
      "kind": "lib_applies_to_domain",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "role:hr-manager",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "role:talent-recruiter",
      "kind": "lib_involves_role",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "workflow:talent-acquisition-pipeline",
      "kind": "lib_implements_workflow",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "specialization:talent-management",
      "kind": "lib_belongs_to_specialization",
      "attributes": {
        "weight": 1
      }
    },
    {
      "from": "lib-process:human-resources--employer-branding-strategy",
      "to": "specialization:human-resources",
      "kind": "lib_belongs_to_specialization",
      "attributes": {
        "weight": 0.9
      }
    }
  ],
  "incomingEdges": []
}