{
  "id": "domain:advertising",
  "_kind": "Domain",
  "_file": "domain/domains/business-domains.yaml",
  "_cluster": "domain",
  "attributes": {
    "displayName": "Advertising",
    "description": "Advertising strategy, media buying, ad-tech, programmatic, creative production, and campaign measurement across channels.\n"
  },
  "outgoingEdges": [
    {
      "from": "domain:advertising",
      "to": "specialization:digital-marketing-strategy",
      "kind": "contains"
    }
  ],
  "incomingEdges": [
    {
      "from": "skill-area:SEM-campaign-management",
      "to": "domain:advertising",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    },
    {
      "from": "skill-area:audience-segmentation",
      "to": "domain:advertising",
      "kind": "applies_to",
      "attributes": {
        "confidence": "secondary"
      }
    },
    {
      "from": "skill-area:digital-advertising",
      "to": "domain:advertising",
      "kind": "applies_to",
      "attributes": {
        "confidence": "primary"
      }
    },
    {
      "from": "stack-profile:adtech-real-time-bidding",
      "to": "domain:advertising",
      "kind": "applies_to"
    },
    {
      "from": "workflow:brand-campaign-launch",
      "to": "domain:advertising",
      "kind": "applies_to_domain"
    },
    {
      "from": "lib-skill:digital-marketing--digital-advertising",
      "to": "domain:advertising",
      "kind": "lib_applies_to_domain",
      "attributes": {
        "weight": 0.7
      }
    },
    {
      "from": "workflow:youtube-video-ad-campaign",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:linkedin-sponsored-content-management",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:tiktok-short-form-ad-cycle",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:google-shopping-feed-optimization",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:podcast-advertising-management",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:connected-tv-campaign-management",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:out-of-home-advertising-review",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:affiliate-program-management",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-tech-stack-setup",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:advertising-channel-evaluation",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-fraud-detection-setup",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:paid-search-campaign-optimization",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:programmatic-media-buying-review",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:social-media-ad-performance-review",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:display-retargeting-optimization",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-creative-production-cycle",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:brand-safety-review",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    },
    {
      "from": "workflow:ad-campaign-launch",
      "to": "domain:advertising",
      "kind": "applies_to_domain",
      "attributes": {}
    }
  ]
}